The book will appeal to those with spiritual interests. But don't expect to learn much about endorphin.


A jewel of immeasurable worth   December 13, 2001
 19 out of 20 found this review helpful

There is something refreshingly new contained within the pages of this book. What William Bloom writes about makes perfect sense and triggered a response from my heart which said "yes, he's got it right" - I was also inspired to go out and buy four more copies to give to friends (even before I had finished my copy).

I write as a professional natural scientist who has been involved in exploring my own growing and healing since 1975 (anybody remember Quaesitor in London?). Don't be put off by mention of Endorphins: it is not a biochemistry text. It was research on endorphins that gave William Bloom the information he needed to formulate his new approach to physical, mental and spiritual wellbeing but I would hazard to say that, now he has made the connection, the book could almost have been written without a single chemical name. As has been mentioned by another reviewer, there is a lot of wisdom in this book. Most importantly it presents a simple and effective methodology that, in my view, does represents a genuine breakthrough.


Genuinely groundbreaking and practical   August 29, 2001
 37 out of 38 found this review helpful

William Bloom describes his book as an ambitious project, bringing together 4 fields - physical healthcare, psychology, spiritual development and the energy medicine traditions of the east - something that has not been done before. He has managed that project with some style, and the result is an extremely practical and genuinely groundbreaking work.

The opening chapters provide some scientific grounding for the exercises that follow. You might be surprised to learn that endorphins, the natural opiates of the body, providing feelings of pleasure and consequent relief from pain, were not discovered until 1975. Even then, it was believed that they were only produced by the brain, until in the 1980s it was discovered that endorphins are secreted throughout the whole body. Moreover, they are produced by other animals too. Even single cell organisms produce endorphins. Pleasure is an integral part of the universe. Happiness and pleasure, says William Bloom, are built into the biological foundation of the human body.

The exercises which make up the main body of the book are designed to maximise the happiness and pleasure in our day-to-day lives. Although the names for these exercises come across as a bit "new age", don't be put off. Without exception they are easy and, as you might expect, extremely pleasurable. Even trying them for the first time, I found myself carrying a healthy reserve of "inner smile" into my day.

William Bloom has spent many years teaching and developing the Endorphin Effect before writing this book, and it shows in the completeness of his approach. Every conceivable contingency is provided for, including an honest appraisal of the difficulties you might face using the exercises in real life.

On the down side, the last chapter opens out into some rather waffly philosophising which you might take or leave as suits your taste. That said, William Bloom's book, in the main, distils the "waffle" of new age into a series of powerful and practical techniques that will undoubtedly make your days more pleasurable and your challenges less stressful.