| Retailing: An Introduction |
 enlarge | Authors: Roger Cox, Paul Brittain
Publisher: Financial Times/ Prentice Hall
Category: Book
List Price: £23.99
Buy New: £21.00
You Save: £2.99 (12%)
New (21) Used (6) from £18.90
Avg. Customer Rating:  2 reviews
Sales Rank: 134575
Media: Paperback
Edition: 5
Pages: 348
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.7 x 0.8
ISBN: 0273678191
Dewey Decimal Number: 381
EAN: 9780273678199
ASIN: 0273678191
Publication Date: March 11, 2004
Availability: Usually dispatched within 1-2 business days
Condition: Brand new unread copy will post within two working days
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Customer Reviews:
You NEED this text book! March 24, 2006
3 out of 5 found this review helpful
If you're thinking of studying retail at university or you want to know a bit more about the industry then this is THE book for you. I read this before I started my course at uni and I was really confident when Uni started. (Lecturers were really impressed with my knowledge!) It's so easy to read, you can finish it in one day and understand it easily. Keep it on your self as you'll want to cite quotes from this in your essays.
Very readable and well written September 8, 2004
7 out of 7 found this review helpful
What I like about this book is that it is very readable and well written. It describes Retailing terminology in such a way that anyone can understand it.
All the theories are brought vividly to life with examples from the real world which describe how organisations have succeeded and sometimes failed in their Retailing strategies. All in all, it is a book I would recommend to anyone in business today. It is quite simply the clearest, most comprehensive, up-to-date introduction to Retailing available.
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