Customer Reviews:
 Return on Investment - Yes November 10, 2007
Essential for integration into lifestyles, it has a definite return on investment as it summarises a great motto `least effort maximum impact'.
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If you are returning to industry or updating skills in the `new economy' and conducting business over the web then this book is `a must'.
The first reading baffled. The analogies with Gorillas, Chimps, and Monkeys were fine and easy to follow. It is the Kings, Princes, and Serfs being introduced `out of the blue' that confused.
The book is a `Chasm Companion' meaning it is in addition to A Moores `Crossing the Chasm'.
Having now read both books one is superfluous and the latter `Crossing the Chasm' should really be the one to go.
The companion is an excellent book describing ideas that become deliverable solutions. The best way forward would have been to knock off at least two thirds of the book and produce a `booklet' of fifty pages or so, full of high powered `must have' solutions, techniques and benefits.
Is the book worth a buy? Yes. The reason is it is not what we do with our business when it comes to positioning, `it is what we do in the mind of our prospects that count'. The answer and examples of `how to' makes the whole experience worthwhile and the cover price cost effective.
Is it worth recommending to a friend? No. The reason; the competitive edge it provides puts the reader head and shoulder above the rest of the market place, why share and take away the sharpness of the cutting-edge information with others in the same market. So, sorry Paul.
Michael J Whitenburgh
Psychoanalyst
To be read again and again July 16, 2004
I've read this book and the books for which it is a companion, twice and am using the ideas for market analysis as the basis of my tech startup. The sort of ideas in this book you will not often find in an MBA programme or if you do, know you will pay a lot of money for it.
One of the best marketing books I've read July 16, 2003
1 out of 1 found this review helpful
Simply written and very useful. This book assumes some knowledge of the technology adoption lifecycle from previous books, but would still be useful to those new to this model.A lot of practical examples help the reader to turn theory into action in their workplace - especially suited to hi-tech markets.
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