| Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge | 
 enlarge | Author: Geoffrey A. Moore
Publisher: Capstone
Category: Book
List Price: £14.99
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You Save: £14.98 (100%)
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Avg. Customer Rating:  6 reviews
Sales Rank: 311952
Media: Paperback
Edition: New Ed
Pages: 256
Shipping Weight (lbs): 0.9
Dimensions (in): 9 x 5.9 x 0.9
ISBN: 190096158X
Dewey Decimal Number: 658
EAN: 9781900961585
ASIN: 190096158X
Publication Date: January 1, 1998
Availability: Usually dispatched within 1-2 business days
Condition: We ship daily from the United Kingdom
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| Editorial Reviews:
Amazon.co.uk Review
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.
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| Customer Reviews: Read 1 more reviews...
 Read 'Information Rules' instead if you want the real facts! January 29, 2002
6 out of 6 found this review helpful
Geoffrey Moore's prescription for marketing types and company officers in high tech industry suffering from eCommerce/Internet complaint is TALC, the Technology Adoption Life Cycle (ha, was that supposed to be funny?). Originally written in the mid 90's so I've made allowances for the lack of empirical evidence for Geoffery's assertions which seem to based more on gut feel or instinct. TALC and the Inside the Tornado has too much intuition, read Hal and Varian's 'Information Rules' if you want to find out what is really going on. Unorganised, poorly edited and of little current relevance.
Over uses 'to be sure'.
The concepts will radically focus your marketing activities! November 12, 1999
4 out of 4 found this review helpful
The concepts introduced by Moore can radically reduce marketing communciation costs by reducing inaproporate and un-timely marketing activities. He focuses on segementing the marketing in an additional dimension called 'Technology Adoption Life Cycle'. This is used to measures the degree of assimilation of a customer and readiness to adopt a new techncology. Moore suggests new ideas how this information can be used to turn customers from sceptics to supportive prospects. It becomes clear how appropriate and timely marketing communication stragtegies enable new products to cross the 'chasm' into the 'tornado'.An excellent books which I have practically used and and demonstrated that the concepts can also be applied to technolgy service organisations as well as technology products. Colin Robert Bacon (M.Sc. Cranfield, UK)
 insightful marketing framework for an engineer August 21, 1999
1 out of 1 found this review helpful
I'm a systems engineer and found the framework developed in the book useful in understanding where different high-tech companies are in their respective product life-cycles. Perhaps, this is elementary knowledge for marketing folks.
Excellent For Anyone setting up a business July 10, 1999
2 out of 7 found this review helpful
1..Gives you concise live examples of how to apply successfully strategies to ensure one acheives success in the chosen market. 2..Clarifies thoughts and directs the order in which one should set key strategies.Although this book is about scillicon valley, the theory applies to all businesses. I HAVE NOT FINISHED IT YET. It has already helped in organising and setting my vision for my new company WEBLAB LTD (Soon to be Launced) BUT HAVE HAD RECOMMENDATIONS FROM VERY SUCCESSFUL COMPANIES TO READ AND USE AS A BIBLE. A MUST FOR ALL NEW ENTREPRENEURS
IF YOU ARE IN HIGH-TECH AND HAVEN'T READ THIS THEN GO HOME! September 9, 1998
SIMPLE. ELEGANT. COMPELLING. ENGAGING. OBVIOUS AND A MARVEL. TELLS YOU ALL YOU ALREADY FEEL YOU KNOW AND TELLS YOU ALL YOU SHOULD KNOW. BRILLIANT. HIS NEXT BOOK SHOULD COVER THE HIGH-TECH SERVICE INDUSTRY.
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