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| | | Location: Home » Books » General AAS » Golden Legacy: How Golden Books Won Children's Hearts, Changed Publishing Forever, and Became An American Icon Along the Way (Deluxe Golden Book) | |
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| Golden Legacy: How Golden Books Won Children's Hearts, Changed Publishing Forever, and Became An American Icon Along the Way (Deluxe Golden Book) | 
| Author: Leonard S. Marcus
Publisher: Golden Books
Category: Book
List Price: $40.00
Buy New: $17.95
You Save: $22.05 (55%)
New (34) from $17.95
Avg. Customer Rating:  12 reviews
Sales Rank: 52391
Media: Hardcover
Reading Level: Ages 9-12
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 2.8
Dimensions (in): 10 x 9.8 x 0.9
ISBN: 0375829962
Dewey Decimal Number: 070.5083
EAN: 9780375829963
ASIN: 0375829962
Publication Date: October 23, 2007
Availability: Usually ships in 1-2 business days
Condition: New.
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Product Description
THE YEAR 2007 marks the 65th anniversary of a bold experiment: the launch of the Little Golden Books during the dark days of World War II. At a time when the literacy rate was not nearly as high as it is now - and privation was felt by nearly all - quality books for children would now be available at a price nearly everyone could afford (25 cents), and sold where ordinary people shopped. Golden Legacy is a lively history of a company, a line of books, the groundbreaking writers and artists who created them, the clever mavericks who marketed and sold them, and the cultural landscape that surrounded them.
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| Customer Reviews: Read 7 more reviews...
A great read June 30, 2008
Do you remember Golden Books as a child. Do you still read them to your children? Then you won't want to miss this fascinating history.
For Anyone With Golden Memories June 10, 2008
If the names Poky Little Puppy, Tawny Scrawny Lion and Tootle bring a smile to your face, than this book might just be for you. Golden Legacy is extensively illustrated with a detailed history of the writers, artists and publishers of the Golden Book series. As a Disney fan, I especially appreciated the piece on Mary Blair's Golden Book work. I would have given this book 3-4 stars if I were just interested in the illustrations, but it is definitely a 5 star book because of the extensive history of the books.
 If the subject interests you, then buy it. March 18, 2008
1 out of 2 found this review helpful
If you grew up reading Little Golden Books, you will likely find this book very worthwhile. Along with it being an enjoyable trip down memory lane, it's full of interesting "behind the scenes" information. 2 things prevent me from giving it 5 stars: narrative is not the author's strong suit, so it's often difficult to keep track of the various people and logistics of the company, and the book ends rather abruptly. The other minor aggravation is that the captions for all the pictures on any 2 facing pages all appear under one picture. Nevertheless, I'm glad to have this volume in my library.
 A nice history of Golden Books February 8, 2008
0 out of 5 found this review helpful
I ordered this book because I worked for the company for 5 years and so I had a special interest in the subject. Honestly, I can't imagine why anyone else would have a burning interest in the subject. Too bad I wasn't able to read the book before I went to work for the company...I would have known who was most important there and why. In any case, I liked the book but am not sure I would recommend it.
A lavishly illustrated celebration of our collective childhood February 5, 2008
5 out of 5 found this review helpful
For the last 65 years, children have grown up on The Poky Little Puppy, The Color Kittens, The Saggy Baggy Elephant, Richard Scarry's Best Word Book Ever, dozens of other Golden Books titles. To celebrate the legacy of this innovative publishing venture, Leonard S. Marcus has released the art book "Golden Legacy: How Golden Books Won Children's Hearts, Changed Publishing Forever, and Became an American Icon Along the Way." The collection is not only an exquisitely beautiful celebration of our collective childhood, but the rich history of the publishing company that changed the face of literacy in America.
The first Golden Books, published in 1942, were distributed through supermarket chains at a retail price of 25 cents. At the time, paper shortages had increased the average cost of children's picture books to $2, putting them financially out of reach for many consumers. Librarians initially resisted the mass-produced books with a place to draw your name inside, but parents could purchase a title a week, children could devour the books on the go like any other toy, and television and cartoon marketers quickly seized cross-promotional opportunities. Golden Books succeeded at their goal of democratizing reading and personal book ownership for families across America.
Given that this title was published by Golden Books, the overall tone is rather celebratory, but author Marcus does not censor all detractors. He covers the controversial flat fee payments to the creative talents behind early titles. Those authors and illustrators have received no residuals from books which are still bestsellers today, 65 years later.
A 2007 copy of The Poky Little Puppy is nearly identical to the original 1942 edition that launched a publishing empire. After reading Golden Legacy, the reader may well be inspired to seek out copies of both for his or her personal library.
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