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| Doing What Matters: How to Get Results That Make a Difference - The Revolutionary Old-Fashioned Approach | 
| Authors: James M. Kilts, John F. Manfredi, Robert Lorber
Creator: L.j. Ganser
Publisher: Random House Audio
Category: Book
List Price: $32.95
Buy New: $16.65
You Save: $16.30 (49%)
New (19) from $16.65
Avg. Customer Rating:  1 reviews
Sales Rank: 601063
Format: Abridged, Audiobook
Media: Audio CD
Edition: Abridged
Number Of Items: 5
Shipping Weight (lbs): 0.4
Dimensions (in): 6.3 x 5.4 x 1
ISBN: 0739354507
Dewey Decimal Number: 658.409
EAN: 9780739354506
ASIN: 0739354507
Publication Date: September 4, 2007
Availability: Usually ships in 1-2 business days
Condition: 100% satisfaction guaranteed*Orders $25.00 & up ship with SIGNATURE Confirmation*Returns must be received within 30 days in their original condition*If the returned item is not defective a 20% restocking fee will be assessed* Thank You*
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Product Description
There is only one CEO in recent times who has faced–and succeeded at–the extraordinary challenges of leading three major companies–Gillette, Nabisco, and Kraft–into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters–the action plan for identifying and tackling what’s important and ignoring the rest–is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day.
Kilts illustrates his ideas with colorful stories. His focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference. For Jim Kilts it was Total Brand Value, the framework he used for achieving better, faster, and more complete results than the competition. Whether you’re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results.
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| Customer Reviews:
Great business audio CD June 14, 2008
I usually find business books very boring. If it's written by a business leader, these books tend to be a bit self-congradulatory, and don't really explain how to do something. If written by an academic, these tend to be very Aristotelian--that is, categorize well, but don't don't explain the pressures involved when something needs to get done. If written by a business author, tends to be hyped.
When I tried the audio here, I was truly surprised. I learned a lot. The author explains his business management concepts very well. These are practical and theoritical. I have to admit I haven't tried too many business audios, but have read many business books. This is probably the best business course I've ever had from a business leader.
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