| | Mythologies |  | Author: Roland Barthes
Publisher: Hill and Wang
Category: Book
Buy Used: $3.99
Avg. Customer Rating:  19 reviews
Sales Rank: 2371834
Media: Paperback
Number Of Items: 1
Pages: 158
ISBN: 0809071932
EAN: 9780809071937
ASIN: 0809071932
Publication Date: 1972
Availability: Usually ships in 1-2 business days
Condition: Standard used condition.
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Product Description
"[Mythologies] illustrates the beautiful generosity of Barthes's progressive interest in the meaning (his word is signification) of practically everything around him, not only the books and paintings of high art, but also the slogans, trivia, toys, food, and popular rituals (cruises, striptease, eating, wrestling matches) of contemporary life . . . For Barthes, words and objects have in common the organized capacity to say something; at the same time, since they are signs, words and objects have the bad faith always to appear natural to their consumer, as if what they say is eternal, true, necessary, instead of arbitrary, made, contingent. Mythologies finds Barthes revealing the fashioned systems of ideas that make it possible, for example, for 'Einstein's brain' to stand for, be the myth of, 'a genius so lacking in magic that one speaks about his thought as a functional labor analogous to the mechanical making of sausages.' Each of the little essays in this book wrenches a definition out of a common but constructed object, making the object speak its hidden, but ever-so-present, reservoir of manufactured sense."--Edward W. Said
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| Customer Reviews: Read 14 more reviews...
 Mutilating thought: Unreadable translation July 3, 2008
No one who can read French should read Barthes in English but if you must read him in translation avoid this one. Trying to follow his thought in this version is nearly impossible. Although I managed to finish this short book and glean from it the general intention, it was not worth the time it took to untangle the mangled sentences. Simple words were changed into incomprehensible ones. Admittedly, the author's wish to imitate his satirized material may account for the difficulties of translation but that would account for only a small element. This book should be replaced with a new translation.
 Telling the 'Truth' about Advertisements and Modern Society February 20, 2008
This is one of the great mythology books of the twentith century.And still relevant today.That people are so scripted by the slogan,we have forgotten the 'essense' of the product.That we have bought into the cosmetic idealisation of the image,rather than the true appearance of the natural object or root meaning of the word.This philosophical book is deep reading,not just for literary francophiles, still around today.That we are aroused and mystified by the ritual act and the shiny decor,surrounding the hidden object,rather than the nuts and bolts of the product itself alone.And its the mystique surrounding our language,toys,actors and art-work; that inspires, entertains ,educates the soul and mind of modern people.Without mythology ,the core of society would wither.And mankind would simply revert back to the dark sterile caves of oblivion.
Entertaining essays, dense critical theory August 9, 2006
4 out of 4 found this review helpful
I was assigned this text as the final leg of a Greek and Roman Mythology course. Having no idea what to expect, I easily read through the collection of short essays and was thoroughly entertained. Even in translation, Barthes is graceful, lighthearted, and humorous in telling of the modern myths surrounding him in 1950s France. A very well-educated philologist, lexicologist, and sociologist, it wasn't until after writing the short essays here compiled that he rigorously developed his semiological/structuralist theories. Those with knowledge of structural linguistics and semiology and those without such a background alike will certainly enjoy every essay of this brief collection.
Furthermore, the longer essay, "Myth Today," which follows the shorter essays published originally in the 50s is replete with extremely interesting, albeit dense, critical theory. While someone with little knowledge of structural linguistics or semiology will have some difficulty with this final essay, it is certainly worth the struggle.
 Myth as Ideology. June 16, 2006
1 out of 3 found this review helpful
A problem with the take on myth that Barthes develops in his Mythologies is that he privileges the illusory distinction between myth and revolutionary speech. Myth for him is speech that naturalizes the ideology and relations of the bourgeoisie, while revolutionary speech upsets this. Both, however, are charged with producing the situation the present and interpret. Myth is productive. Myth is the revolutionary speech of bourgeois interests as seen from its receivers rather than its producers. Revolutionary speech is myth as seen by its producers. Producing his own myths is man inventing himself.
Barthes does, however, provide a tool kit for examining and analyzing the mythic. He also created a field guide for identifying species of mythologizing. From these tools an interested party could derive tools for the intentional production of myth.
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A must for old-school Marxists and modern rhetoricians February 26, 2006
11 out of 11 found this review helpful
In Mythologies, Barthes offers a series of snapshots with titles such as "Plastic," "Striptease," "Toys," "The World of Wrestling," and "Operation Margarine." His aim is to reveal the ideological abuse hidden in these myths, which are manufactured to read as reality.
Though complex, Barthes essays are accessible, charming, and funny. I have taught Mythologies to first-year college students, because it does not require its reader to have read volumes of theory to engage in Barthes' clever reflections.
My favorite essay might be "Toys," which demystifies modern (1954-56) French toys as designed to produce consumers ("users") rather than creators. "Toys" exemplifies how, 50 years later, Barthes' myths are still alive and worth reading.
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