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 Location:  Home » Wildlife Conservation » Communications » Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events  
Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
Author: Judy Allen
Publisher: Wiley
Category: Book

List Price: $34.95
Buy New: $19.44
You Save: $15.51 (44%)



New (31) from $19.44

Avg. Customer Rating: 4.5 out of 5 stars 15 reviews
Sales Rank: 16721

Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.3
Dimensions (in): 9.1 x 5.7 x 0.5

ISBN: 0471644129
Dewey Decimal Number: 394.2068
UPC: 723812644124
EAN: 9780471644125
ASIN: 0471644129

Publication Date: April 11, 2000
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Similar Items:

  • The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
  • The Complete Guide to Successful Event Planning : With Companion CD-ROM
  • The Essential Event Planning Kit
  • Meeting & Event Planning for Dummies
  • Start Your Own Event Planning Business: Your Step by Step Guide to Success (Start Your Own Event Planning)

Editorial Reviews:

Product Description
For event planners, there's no such thing as a dress rehearsal!

Any event you plan and stage is a reflection of your company's image — from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:
  • Choosing the best venue
  • Preparing and managing the budget
  • Scheduling and staffing
  • Coordinating food and beverage, decor, entertainment, and themes
  • Working with professionals, such as public relations firms and creative directors.

What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event Planning:

  • Includes sample costing forms to help you generate a detailed project plan and budget.
  • Explains what you need to ask before you contract with suppliers.
  • Is loaded with practical tips and examples that will help you avoid expensive mistakes.
  • Features a companion website with forms from the book, additional forms, author Q&A, and more.

Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event:

  • Corporate in-house event planners
  • Public relations and communications companies, and their clients
  • Marketing and corporate communications professionals
  • Fundraisers and not-for-profit organizations
  • Professionals in the hospitality and entertainment industries



Customer Reviews:   Read 10 more reviews...

5 out of 5 stars Helpfull book   February 5, 2008
 1 out of 1 found this review helpful

This product is same as described in purchase. Delivery was very quickly and good conditions. I recommend this product and provider. Sincerely. Jose Pena


3 out of 5 stars Not for beginners and not for professionals   May 3, 2007
 5 out of 7 found this review helpful

It is hard to tell who this book is geared towards. A novice should not take on any event that is as over their head; as most of the event situations that are listed in the book are. A professional would know from experience the answers to most of the questions or they would have the common sense to take care of any odd situation that arose. The book may be helpful to assistant managers or banquet captains, but most houses have their own way of doing things. Interesting read and a good refresher, buy used.


5 out of 5 stars Very useful Hand Book   March 10, 2007
 4 out of 4 found this review helpful

It was very useful to me as I used it to brak into the wedding/event business. It presents a very corporate approach, yet it seems to uncover all kinds of secrets of the event world that are hidden to the public eye.


4 out of 5 stars This Book is Alright   August 9, 2006
 4 out of 10 found this review helpful

Being an avid reader of Event Planning literature, I must say that this book is alright.


5 out of 5 stars Packed with Knowledge!   October 14, 2005
 34 out of 34 found this review helpful

Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.

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