BEFORE YOU BUY THIS BOOK. Understand that this book is nearly 10 years old and focuses on a business model that is near extinct. When this book was first printed in 1996 it would have been considered a basic "seminar in a book" about selling and establishing income from nature photography. While the book does have some timeless information on common sense, it for the most part is archaic in content.
There are many fans of John Shaw out there but when it comes to buying a book and expecting content that I can use, my own expectations are to get the product as advertised.
If you want a John Shaw book on nature photography, stick to his other publications. This one belongs next to DOS 4 and my Windows 3.1 manuals.
This book was a top-notch guide in its time that has unfortunately been overtaken by events.Shaw tells you just about everything that one needed to know to become a successful nature photographer a decade ago, based upon his own experience. There is nothing in this book about photography techniques (although Shaw has written plenty of excellent books that do just that.) This book is crammed with practical business advice, from broad guidance like what subjects to shot for the most sales, to nitty-gritty advice like how to package your photos for mailing. He answers questions that other photography marketing books don?t begin to address: why is nature photography different from other commercial photography (nature sales are mostly from an existing stock of shots); what is the minimum-sized library needed to go into the business (at least 1000 first-class bread and butter photos of a variety of subjects); and similar questions.
Shaw's writing is direct and simple. Some of what he says I certainly know to be true from my own very brief experience in a commercial photography market and other things he says, of which I have no experience, have the true ring of advice of which I would never have thought on my own.
Shaw includes many of his own beautiful nature photographs in the book. And he at least makes some attempt to tie the pictures to what he is talking about. I?m not too concerned that the connections are sometimes tenuous. After all, how do you illustrate the advice to consider having your contract with a stock agency include the obligation to provide you with tearsheets?
So what's wrong with this book? Well, it's eight years too late. This book was published in 1996. Since that time the development of electronics has changed the photography field. Shaw's description of filing systems was written before some of today?s excellent computer-based storage and tracking systems were available. Most importantly, digital imaging was just a blip on the radar that only merited mention in a three-page appendix. When published, editors would only consider color slides for use. Today, more and more of the people who buy (or really, lease, as Shaw makes clear) photography are willing to consider digital images. And I suspect that the presentation of those images to prospective purchasers and the preparation of those images by the photographer for use have greatly changed the procedures suggested by Shaw.
It is a shame because this book is so clearly and usefully written. No other book on the business of nature photography has been so helpful in the past. Even more of a shame is that I have heard Shaw say he has no present plans to update this book.
So, if you are a nature photographer who wants to learn how to go into business, get this book. But buy yourself of subscription to the magazine Digital Photo Pro. And stay tuned for further updates.
