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| Imaging Blackness: Race And Racial Representation in Film Poster Art | 
| Author: Audrey Thomas Mccluskey Creator: Melvin Van Peebles Publisher: Indiana University Press Category: Book
List Price: $24.95 Buy Used: $5.66 You Save: $19.29 (77%)
New (26) from $13.95
Avg. Customer Rating: 2 reviews Sales Rank: 296980
Media: Paperback Number Of Items: 1 Pages: 75 Shipping Weight (lbs): 1.1 Dimensions (in): 10.9 x 8.3 x 0.4
ISBN: 0253217792 Dewey Decimal Number: 791.43652996073 EAN: 9780253217790 ASIN: 0253217792
Publication Date: February 2007 Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description These striking, colorful posters, selected from the more than one thousand housed at Indiana Universitys Black Film Center/Archive, graphically illustrate the artistic and thematic range of racial representation in the American film industry from its early days through the present. Chosen for their value as cultural artifacts, they combine art and commerce and are richly imbued with historical and social meanings that continue to engage and inform. The earliest posters, such as the one from pioneering black filmmaker Oscar Micheaux, represent truly independent productions. That crop of "race movies," dating from the late 1920s through the early 1940s, targeted a black audience hungry for respectful images of themselves. In Hollywood films, however, black life was often presented in contorted and narrowly defined ways, reflective of Americas racial morass. Yet as a whole, the posters managed to capture the artistry, if not the full range, of black performance. Many of these posters appear in the touring exhibition "Imaging Blackness: Film Posters from the Black Film Center/Archive." Since they were originally produced as ephemera that would follow the distribution of the film and return to the studio, it is surprising that so many early posters featuring African Americans are still in existence. This collection includes some of the rarer examples. In addition to their relative merit as commercial art, the posters are visual cues to the social construction of race in our society as revealed by that most potent dream merchant, the Hollywood film industry. Designed to catch the eye, they also offer a window into the history of race relations in the 20th-century U.S. In his foreword to the collection, filmmaker Melvin Van Peebles notes the evolution of how blacks were portrayed in the posters. Ever so slowly, he writes, "you begin to see a few black faces minus the shovels and trays." These incremental changes are notable because they show the long, slow, and continuing struggle of blacks to alter racial perceptionsas well as realityin the film industry.
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| Customer Reviews:
A fascinating approach to film history June 9, 2007 1 out of 1 found this review helpful
"Imaging Blackness: Race And Racial Representation In Film Poster Art" is compiled, edited, curated and presented by Audrey Thomas McCluskey (Associate Professor of African-American and African Diaspora Studies). Professor McCluskey draws upon her years of experience and expertise when she was formerly the director of the Black Film Center Archive at Indiana University to present a series of movie posters for the 'race movies' that were a part of cinematic history from the late 1920s through the early 1940s when African-Americans were largely barred from mainstream Hollywood productions (except for stereotypical roles as maids, butlers, and comic relief characters), necessitating independent and small budget productions featuring African-American casts. Posters were a widespread means of advertising and promotion, designed to persuade members of the public to buy a ticket and see the film publicized by the images depicted in the poster material. "Imaging Blackness" shows the steady evolution of how African-American men and women were pictured on those posters in incremental changes that paralleled the discrimination and slow progress of change of the broader American culture. A fascinating approach to film history that accords with vigorous academic standards of scholarship, "Imaging Blackness" is an especially recommended addition to academic and community library African-American Studies and American Film History reference collections and supplemental reading lists.
A Must Have! February 27, 2007 A must have for any collection of film and African American book collection.
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