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| Strategic Management and Business Analysis | 
| Authors: David Williamson, Peter Cooke, Wyn Jenkins, Keith Michael Moreton
Publisher: Butterworth-Heinemann
Category: Book
List Price: $48.95
Buy New: $35.00
You Save: $13.95 (28%)
New (15) from $35.00
Avg. Customer Rating:  1 reviews
Sales Rank: 475626
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.3
Dimensions (in): 9.5 x 7.4 x 0.7
ISBN: 0750642955
Dewey Decimal Number: 658.4012
EAN: 9780750642958
ASIN: 0750642955
Publication Date: December 17, 2003
Availability: Usually ships in 1-2 business days
Condition: New book - mint condition
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| Editorial Reviews:
Product Description
Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management.
The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions.
Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis.
Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.
* A unique approach with a 'road map' in the first section providing key questions to be asked
* Provides a clear and robust framework for carrying out strategic analysis
* Ideal for students tackling case study analysis
* CD-ROM included
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| Customer Reviews:
Straight forward applicable instruction WITH evaluation models July 8, 2007
4 out of 7 found this review helpful
I needed self directed training and advice I could apply on the job. This little book delivered in spades. The step by step instruction on collecting and analyzing data had very 'ready' applicability. The UK referenced case studies were of closer relevancy to Australia. Instruction on how to utilize algorithms and evaluative models are in the book, and accompanied with a cd of the models themselves in usable format.
All in all, the authors practice what they preach, demonstrating both through the content of the book as well as the construction and writing of the book itself.
Highly Recommended for busy professionals!!!
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