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| The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed | 
| Author: Bruce C. Brown
Publisher: Atlantic Publishing Company (FL)
Category: Book
List Price: $24.95
Buy New: $11.99
You Save: $12.96 (52%)
New (21) from $11.99
Avg. Customer Rating:  12 reviews
Sales Rank: 20670
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1
Dimensions (in): 9 x 6.1 x 0.8
ISBN: 0910627991
Dewey Decimal Number: 658.872
EAN: 9780910627993
ASIN: 0910627991
Publication Date: June 20, 2007
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
| Showing reviews 1-5 of 12 | | NEXT » |
Required Reading!!! July 17, 2008
The Ultimate Guide to Search Engine Marketing by Bruce C. Brown is a must read for anyone who owns and operates a business in today's technologically advanced world. It is a great resource and a handy reference guide to the mysteries of internet marketing. It explains, in detail, what Search Engine Optimization is and how to make your website visible in search engines via the use of keywords. It contains comprehensive information about marketing your business and products online. While some of the chapters can be quite complex, the author includes screen prints as he walks the reader through the necessary steps to get a website on to the more popular search engines. There is a chapter devoted entirely to fraud, and how to stop your competition from clicking on your ads and burning through your advertising budget - something I didn't even know existed until I read this book. The case studies are helpful in demonstrating the effectiveness of directed pay per click marketing and search engine optimization. After reading this book, you will not only have a clear understanding of how internet advertising and marketing works; you will be able to apply your knowledge and immediately start marketing your business on the internet.
 Pay per click July 7, 2008
One hundred fifty years ago, businessmen believed that the China market was unlimited. They illustrated its size by claiming that, if they could sell even a single wooden match to every citizen of China, they would make a fortune. Nowadays, the Internet has replaced China as the source of unlimited market opportunity. Bruce C. Brown's The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed tells the reader how to tap into this opportunity and start building a fortune.
Brown cites studies that predict 231 million online users in 2009 spending as much as $3.7 billion. Brown shows readers how to reach those users through various online marketing techniques, in particular through PPC (pay per click) advertising. He details for owners methods for generating traffic, developing marketing strategies, budgeting, building sales, and protecting themselves from fraud. In addition to this information, useful to most business owners interested in generating Internet traffic, the book also operates on another level.
Brown goes into considerable detail on optimizing a web page for search engines and working in detail with Google and Yahoo marketing programs. No doubt, there are individuals who are equally comfortable with web page design and business operations, but it is more likely that a business owner will best use the web page design information to guide their interaction with a programmer. The book closes with case studies and more expert advice from individuals who have been there and done that. Brown has created a thorough guide loaded with a great deal of useful information.
USA Best Books Awards 2007 Business: Marketing & Advertising Winner July 1, 2008
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed was recently selection as a USA Best Books Awards 2007 Business: Marketing & Advertising Winner: The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown.
Winner:
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
Atlantic Publishing Company
ISBN: 978-0-910627-99-3
Finalist:
How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site--With Little or No Money by Bruce C. Brown
Atlantic Publishing Company
ISBN: 978-0-910627-57-3
This Book Goes Beyond the Basics! March 31, 2008
1 out of 2 found this review helpful
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown is a great book for small business owners and those with small marketing budgets. This comprehensive guide is a wonderful addition to anyone who wants to promote their business online.
The online pay-per-click system may seem complicated with its many ins and outs but with Brown's book, you can implement his ideas with little to no money and do so easily. Each section offers a wealth of information for web marketing and pay-per-click newbies. There are even three separate sections each on how to use Google, Yahoo and Microsoft alone! The concepts are simple and the history of online marketing gives one a helpful background in getting started. Brown teaches you how to create a budget, devise a marketing strategy of your own and work from there. This book is a good resource with its handy checklists, helpful glossary of terms and sections on writing your own press releases and even detecting fraud in the online marketing world.
`The Ultimate Guide' gives detailed plans and goes far beyond the basics of PPC marketing. With Brown's guide, you will learn the difference between the internet marketing practices and be armed and ready to get your business out there. What I loved the most was that names, internet addresses and links are all right here in this book! Brown includes so much information and guidance that there is even a section about how much time you can expect to spend depending on the success outcome level you are looking for. There are a variety of links and resources all at your fingertips in this book. It is detailed, well laid out and incredibly helpful to anyone who is looking for a new way to advertise their business and get beyond the first round of search engine success.
Search Engine Marketing Guide February 7, 2008
1 out of 2 found this review helpful
Bruce Brown takes us on a delightful tour of search engine Marketing. We meet some Pay Per Click guru's that astound with their knowledge.
"Forget schemes and empty promises. There is only one way to guarantee
that your web site will get visibility, at the top of all major search engines. It is through hard work compared with P.P.C. advertising," says Bruce.
So much for my six pack of silver bullets. But he's right. And when you think about it hard work never hurt anyone . . . . right.
We now have two billion pages on the internet. Google and Yahoo come under the spotlight. Bruce even gives Microsoft ad Centre the once over.
To get a maximum return, we are gonna need to do our homework. These three are the major players so study up and decide which is best for you.
Chapter 14 has some real case studies. One example is `The Hitchin Post.' In Sep. and Oct. they did not spend on P.P.C. advertising. The money just trickled in.
The next month, Nov. they invested $550 on P.P.C. . the return was $2,375.55 . The following month $885 was shelled out and the payoff was a staggering $4,131.59 . Almost double.
If this is not enough to convince you, on page 200 is a special report. In the closing pages there is an excellent glossary.
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