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| Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness | 
| Author: Jay Conrad Levinson
Publisher: Houghton Mifflin
Category: Book
List Price: $14.95
Buy New: $9.14
You Save: $5.81 (39%)
New (30) Collectible (1) from $9.14
Avg. Customer Rating:  23 reviews
Sales Rank: 1518
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 0.8
Dimensions (in): 8.7 x 5.7 x 1.1
ISBN: 0618785914
Dewey Decimal Number: 658.8
EAN: 9780618785919
ASIN: 0618785914
Publication Date: May 22, 2007
Availability: Usually ships in 1-2 business days
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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| Customer Reviews:
 Definitely worth rereading February 27, 2008
Marketing needs constant attention, rereading this book has been a worthwhile exercise. Some of the tips need tailoring for different sized business, generally the tips are practical and effective and often require very little cash outlay.
Impressed February 8, 2008
1 out of 2 found this review helpful
This book turned out to be exactly what I was looking for. It gives excellent pratical tips to marketing and other ideas on how to attract people to your business. It gives a bit more insite on the subject, its not just a how to market your business book.
One of my top 10 business books January 18, 2008
1 out of 1 found this review helpful
Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series.
a must-read for any small business (larger ones, too) January 12, 2008
This book is loaded with ways to market your business and make it a sucess. Many of the ideas are innovative and inexpensive, yet effective. Great for businesses just starting out and for any that want to increase their bottom line.
Grow Your Business with Cost-Effective Promotional Tactics January 2, 2008
2 out of 3 found this review helpful
If your new business needs to advertise and promote on a shoestring, this book may be for you. Among the author's countless suggestions, you'll surely find at least a few that suit your needs.
Of course, you may have to adapt the author's advice to your particular situation. For instance, while sharing a tradeshow booth is a great way to save money, the practice is strictly prohibited at some events. You may also not be allowed to walk around passing out flyers. It depends on the policies of the company that manages the trade show, so investigate carefully well in advance.
Additionally, some of the author's suggestions assume that you have the necessary skill to execute them. If you don't, then you may find yourself in over your head. For example, producing high-quality ads by employing low-cost talent cannot be an easy feat, especially if you have no experience with advertising production. You'll need to be able to recognize your own limitations, and spend more to compensate for whatever expertise you lack.
However, as long as you exercise sound judgment in choosing appropriate tactics, this book has much to offer. To get the most out of it, read it with a red pen or highlighter in hand, so that you can mark ideas that seem relevant to your business. Then as suitable opportunities arise in the course of your everyday business, you can consult the detailed 11-page index at the back of the book to quickly locate the advice you need.
Crammed with so many money-saving tips, this book is sure to stay on your shelf as a handy reference for years to come.
Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management
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