All of Werbach's good ideas and efforts are quickly used up early in this book. What remains is an unfocused, scatterbrained hodgepodge of disconnected ideas and points that are not explored. While claiming to write an activist's manual, Werbach merely delivers a list of environmental complaints and "inspirational" stories about local activists, with no surrounding context or big-picture conclusions. He makes up for it with a lot of sarcastic finger-pointing and attention-grubbing polemics. Werbach overloads cliches like "we were building a bridge to the future" and adds several short stories that are just squishy kiddie parables, possibly written when he was in grade school. Most laughable is a sketch of a man called Bootsy in the land of Phunk who wanted to be the sun. (The esteemed Mr. Collins deserves an apology.)

There are factual errors galore, like 1990 as the date of the 1989 Exxon Valdez disaster. In Section 3 Werbach decides to organize all the environmentalists of the world into five categories, all with derogatory names - Druids, Polar-Fleecers, Apocalyptics, Eco-Opportunists, and Eco-Entrepreneurs - then weakly encourages all to work together. Werbach's takes on politics and economics are superficial at best. He comes close to major insights in his section on environmentalism and religion, but falls into triviality again. Pass on this book's sad case of arrested development, and wonder what could've been.